Key Car Rental
A connected booking platform evolving since April 2016.
Learn how UX, trust signals, and SAMA compliance came together to launch a new financial player.
Themar
2023-Ongoing
Launching a new Shariah-compliant crowdlending platform with a fully customized website that builds trust and guides two user types: investors and finance seekers.
The Challenge
Themar entered the fintech space with no existing digital assets. The market required immediate trust, regulatory compliance, and a clear explanation of a new financial concept.
Vision & Objectives
- Establish Themar as a trusted financial platform
- Ensure full SAMA compliance and scalability
- Deliver smooth, dual-user onboarding for investors and seekers
Strategic Plan & Phases
Analyzed crowdlending trends & regulations
Mapped dual user journeys
Created education-focused content blocks
Developed secure platform architecture
Released bilingual, responsive site with clear CTAs
Challenges & Constraints
- No previous online presence or assets
- Needed compliance with financial regulations
- Complex service offering requiring education
- Dual user paths needing clarity and trust
Research & Insights
72%
of potential users didn’t understand crowdlending
SAMA
investors valued transparency and SAMA license display
46%
Clear flows and FAQs boosted trust
User Needs
- Step-by-step onboarding for both user types
- Proof of Shariah-compliance and platform credibility
- Accessible explanation of terms and profit models
Features & Capabilities
Modular website built with conversion-first UI, smart search filters, and category-based structure optimized for eCommerce in F&B.
Dual onboarding paths (investors / seekers)
Arabic & English interface
Modular info blocks & education prompts
SAMA-compliant registration and verification
Key Unique Features
Shariah-compliant design in UI and copy
Dynamic site architecture allowing user segmentation
Main Screens
Main Screens
Screens
