Historic Jeddah
29,940 website page views across five measured months.
A connected booking platform evolving since April 2016.
Key Car Rental
2016-Ongoing
Since April 2016, eDesign—now AY—has supported Key Car Rental in developing and operating an integrated booking platform across the web and native mobile applications. Built around the company’s established enterprise systems, the platform connects vehicle availability, customer information, payments, bookings, loyalty benefits, and post-rental services within one continuously evolving digital journey.
The Challenge
Key Car Rental’s extensive branch network and continuously changing fleet availability called for a transactional platform closely connected to daily operations. The challenge was to create a consistent customer journey—from vehicle selection and booking to payment and account management—while exchanging accurate information with the company’s established enterprise systems, supporting location-specific rental requirements, and sustaining the platform as digital channels and infrastructure evolved.
Vision & Objectives
- Create a connected booking journey across the website and native applications.
- Connect customer-facing journeys with the company’s established enterprise systems.
- Support continuous product development, platform operations, and service expansion.
Strategic Plan & Phases
2016 — Define the booking journeys, product scope, and integration requirements
from 2016 — Develop the booking portal and native applications for Android and iOS
Connect bookings, customer information, payments, loyalty, and post-rental services with existing business systems.
from 2019 — Establish structured maintenance, response levels, and ongoing product support
2020–2026 — Advance the mobile experience and transition platform operations to managed public-cloud infrastructure
Challenges & Constraints
- Connecting the customer journey while keeping the existing enterprise systems as the primary source of operational data.
- Supporting vehicle availability, pickup, and return requirements that vary by location.
- Evolving the platform across web, mobile applications, and infrastructure while maintaining operational continuity.
Documented Platform Scale
10 years
of documented platform development and operational continuity from 2016 to 2026.
2 native applications
documented for Android and iOS.
5 service levels
defined within the documented maintenance and support framework.
1 hour
contracted response time for the highest-priority platform incidents.
User Needs
Customers needed a connected journey across the website and mobile applications: selecting a rental location and vehicle, completing a booking and payment, and accessing their account information without moving between disconnected channels. Returning customers also needed consistent access to their details, booking history, invoices, loyalty benefits, and relevant post-rental information.
Features & Capabilities
An integrated rental ecosystem connecting the web booking portal and native mobile applications with the company’s established enterprise systems. The platform brings together customer journeys, operational data, payments, loyalty benefits, and ongoing platform support within one evolving digital product.
Location-based vehicle search, selection, and booking journeys.
Customer profiles, booking history, and invoices connected to existing enterprise systems.
Integrated payment journeys and account-based booking management.
Loyalty points, membership tiers, and benefits reflected within the customer account.
Managed infrastructure, maintenance, monitoring, and ongoing platform support.
Distinctive Platform Features
Enterprise integration that keeps established business systems as the primary source of operational data.
One customer account connecting personal details, booking history, invoices, loyalty benefits, and post-rental information.
Continuous product evolution across the booking portal, native applications, maintenance, and managed infrastructure.
Product Experience
Selected Booking Journeys
