6,200% growth in organic traffic within six months.

Magrabi Health

2023-Ongoing

Noon Alif Yaa redesigned and rebuilt Magrabi Health’s website as a responsive, multilingual platform supported by a custom CMS and an integrated SEO strategy across Saudi Arabia, the UAE, and Egypt.

The Challenge

Magrabi Health’s website relied on a rigid WordPress template that limited performance, scalability, and content management. Slow loading, unclear navigation, outdated code, and technical SEO issues affected the user experience and reduced the website’s organic visibility following an earlier redesign.

Vision & Objectives

Restore and grow organic visibility across Magrabi Health’s key regional markets.
Replace the restrictive template with a scalable CMS supporting Arabic, English, and region-specific content.
Make healthcare information, procedures, and clinic details easier to access across mobile, tablet, and desktop devices.

Strategic Plan & Phases

Audit the existing website’s UX, technical performance, content, and organic-search visibility.

Identify navigation, content, technical SEO, and regional-search gaps through stakeholder and user-needs analysis.

Design a responsive, multilingual user experience and a scalable technical architecture.

Build a custom CMS, migrate and restructure the existing content, and implement localized SEO requirements.

Test speed, usability, browser compatibility, and SEO implementation before launching with analytics and ongoing monitoring.

Challenges & Constraints

A rigid template and outdated code that limited performance, flexibility, and scalability.
UX and technical SEO issues introduced by an earlier website redesign.
Migrating and restructuring multilingual content across three regional markets while minimizing downtime.

Research & Insights

6,200%

growth in organic traffic within six months.

75%

increase in average session duration.

67%

decrease in bounce rate.

1.5 seconds

page load time, reduced from five seconds.

80%

of targeted keywords reached the first page of search results.

User Needs

Patients needed a faster and more intuitive way to explore healthcare services, understand available procedures, find the relevant clinic, and access regional information across mobile, tablet, and desktop devices.

Features & Capabilities

A scalable healthcare platform built with multilingual content management, regional page control, and search-optimized user journeys that help patients find services, procedures, and clinic information.