Key Car Rental
A connected booking platform evolving since April 2016.
Custom E-Commerce Development & SEO
Alge.com
2025-Ongoing
A custom e-commerce transformation combining website design and development with technical SEO, content optimization, and ongoing performance improvement.
The Challenge
Alge.com’s existing WordPress template limited performance, customization, and the introduction of new e-commerce features. Slow loading, outdated code, and technical SEO issues affected both product discovery and search visibility. A recent redesign had also introduced usability and structural challenges, creating the need for a custom rebuild that could improve the shopping journey without losing existing content or disrupting organic visibility.
Vision & Objectives
The objective was to rebuild Alge.com as a faster, more flexible e-commerce platform capable of supporting future growth. The new website needed to simplify product discovery, provide a responsive experience across devices, and give the team a scalable content-management system. Development and SEO were addressed together so that the platform’s architecture, content, and search performance could improve as one connected system.
- Increase qualified organic traffic through stronger technical and content foundations.
- Create a faster, responsive shopping journey across mobile, tablet, and desktop.
- Replace template limitations with optimized custom architecture.
- Improve visibility for priority products, categories, and regional searches.
Strategic Plan & Phases
Audit the existing website, content, technical performance, search visibility, and user-experience barriers.
Define platform requirements, technical standards, and a scalable content-management structure.
Develop wireframes and prototypes that improve navigation, product discovery, and the overall shopping journey.
Build the custom platform, migrate existing content, and implement technical and on-page SEO improvements.
Test performance and compatibility, launch the platform, and continuously monitor usability, search performance, and technical issues.
Challenges & Constraints
The rebuild needed to resolve performance and technical SEO issues without losing existing content or interrupting the live shopping experience. Content had to be migrated into a more scalable structure, while navigation, code, and search foundations were rebuilt together. The new platform also needed enough flexibility to support future products, content, and e-commerce functionality without returning to the limitations of a ready-made template.
- Technical and SEO limitations inherited from the template-based platform.
- Limited flexibility for introducing new content and e-commerce functionality.
- Slow page loading and an inconsistent product-discovery journey.
- Content migration and restructuring without data loss or avoidable search disruption.
Research & Insights
21s → 1.5s
Page-load time reported after the custom rebuild, compared with the previous website.
95%
Decrease in bounce rate recorded in internal project reporting following the website and navigation improvements.
450%
The extent by which organic traffic reportedly exceeded the project’s initial target after the SEO improvements.
1200%
Increase in average session duration reported after improving navigation and the overall browsing journey.
User Needs
Customers needed to find and explore electronics quickly across mobile, tablet, and desktop. The experience had to provide clear navigation, responsive pages, and a reliable route between product categories and supporting information. Alge.com’s internal team also needed a flexible content-management system that could accommodate new products, pages, and future platform requirements.
Features & Capabilities
A custom e-commerce platform combining scalable content management, responsive interface design, performance optimization, and technical SEO to support easier product discovery and continued digital growth.
Custom content-management system built for scalable products and content.
Restructured website architecture supporting more efficient crawling and indexing.
Search-optimized content for product categories and supporting information pages.
Responsive shopping interface designed around mobile and cross-device behavior.
Technical SEO improvements covering crawl issues, metadata, structured data, internal links, and XML sitemaps
Key Unique Features
Reported reduction in page-load time from 21 seconds to 1.5 seconds following the custom rebuild.
Regional search optimization supported by Arabic-language content enhancements.
Backlink acquisition from relevant e-commerce websites and publications.
Improved internal linking designed to support product discovery, crawling, and indexing.
