Mercedes-Benz
From social strategy to connected campaign and customer journeys since 2010.
30+ fully edited, high-resolution visuals produced across a two-day shoot.
Maserati
2023-Ongoing
A two-day, multi-location automotive production that created more than 30 fully edited visuals for Maserati’s regional digital and social communication.
The Challenge
Maserati required premium product and lifestyle photography that felt relevant to the Middle Eastern market while remaining consistent with its global visual standards. The production needed to capture static vehicle details, aspirational lifestyle moments, and dynamic driving sequences within two shooting days. Locations, lighting, reflections, movement, and logistics all had to be coordinated precisely to achieve a consistent cinematic result.
Vision & Objectives
The objective was to create a localized image library that regional teams could use across digital advertising and social media without relying entirely on global assets. The visual direction brought product-focused photography and aspirational lifestyle imagery into one cohesive production, balancing Maserati’s established brand character with locations and cultural cues relevant to the Middle Eastern market.
- Create premium, high-resolution visuals aligned with Maserati’s brand standards.
- Adapt the visual direction to the regional market without compromising global consistency.
- Capture product details, lifestyle moments, and driving sequences for digital and social use.
- Provide regional teams with a reusable library of localized visual assets.
Strategic Plan & Phases
Review Maserati’s visual guidelines and establish the creative narrative, tone, and approved look.
Select regional locations that complement the vehicles and support the intended lifestyle narrative.
Plan the shot list, styling, lighting, compositions, driving sequences, and production logistics.
Complete the multi-location production over two coordinated shooting days with the photography and direction team.
Apply colour grading, reflection cleanup, sky replacement, and tonal adjustments before delivering the high-resolution assets.
Challenges & Constraints
The production had to deliver premium product and lifestyle photography within two shooting days across multiple locations. Vehicle positioning, lighting, reflections, driving sequences, and location logistics required precise coordination. At the same time, the creative direction needed to introduce regional context while remaining consistent with Maserati’s established global visual standards.
- Two shooting days covering multiple locations and visual scenarios.
- Detailed global visual standards governing styling, composition, and tonality.
- Coordinated vehicles, locations, timing, photography, and direction.
- Precise control of vehicle details, lighting, reflections, and movement.
Research & Insights
- Authentic locations strengthened emotional connection and improved perceived credibility
- Lifestyle-driven visuals created stronger audience pull than product-only framing
- Strict brand compliance reduced internal review loops and accelerated approvals
- Regionally relevant imagery increased reuse across platforms and formats
User Needs
Maserati’s regional team needed locally produced content that maintained accurate vehicle representation and remained consistent with the brand’s global visual identity. The image library also needed enough variety for digital advertising and social media, covering vehicle details, lifestyle moments, and driving sequences within one cohesive direction.
Features & Capabilities
An end-to-end automotive photography production covering creative direction, location planning, shooting logistics, photography, and detailed post-production for regional digital and social use.
Multi-location product, lifestyle, and dynamic automotive photography.
Creative and visual direction informed by Maserati’s global brand standards.
Detailed retouching covering colour grading, reflection cleanup, sky replacement, and tonal adjustments.
Coordinated production from concept development and shot planning through final asset delivery.
Key Unique Features
Two full shooting days completed across coordinated locations and visual scenarios.
More than 30 fully edited, high-resolution visuals delivered for regional use.
Localized visual settings developed within Maserati’s established global direction.
Product, lifestyle, and driving imagery brought together within one cohesive automotive narrative.
Main Screens
Screens
