7,323,465 impressions recorded during the campaign’s first three days.

APSCO

2022-2024

An AI-generated Saudi National Day video that connected APSCO’s work in energy and sustainability with a locally relevant story, supported by Arabic voiceover, motion design, and a multi-platform media campaign.

The Challenge

APSCO needed a Saudi National Day video that connected its work in energy and sustainability with national values and Vision 2030. Approval of the final direction came late after several concept and script revisions, leaving a compressed production window. The team needed to finalize the story, generate and approve every visual frame, produce the Arabic voiceover, animate the approved sequence, and prepare the media campaign before National Day.

Vision & Objectives

Connect APSCO’s energy and sustainability narrative with Saudi values and Vision 2030.
Present APSCO’s role in energy and sustainability through a locally relevant National Day story.
Extend the video’s reach and encourage engagement through a coordinated multi-platform paid-media campaign.

Strategic Plan & Phases

Develop and present multiple creative concepts, scripts, and Arabic voiceover directions.

Refine the approved creative direction into a final script and detailed storyboard.

Generate the visual frames with AI tools according to the approved storyboard.

Secure approval for each static frame before completing the animation, voiceover, music, and final edit.

Launch the video across the selected platforms and optimize paid-media delivery daily.

Challenges & Constraints

A compressed final-production window following the late approval of the creative direction.
Multiple concept and script revisions before the final direction could be approved.
Securing specialist AI-production capabilities within the available timeframe.

Research & Insights

7,323,465

impressions recorded during the campaign’s first three days.

1,831,518

video plays recorded during the same reporting period.

410,112

post engagements recorded during the campaign’s first three days.

1–22 September

The documented project period, covering creative development, production, approvals, and campaign preparation.

User Needs

A National Day story that connected APSCO’s role in energy and sustainability with the Kingdom’s progress.
An Arabic narrative and voiceover shaped around Saudi identity, national values, and Vision 2030.
Distinctive AI-generated visuals that balanced technological innovation with a recognizable Saudi context.

Features & Capabilities

The production combined original script development, storyboard-led AI image generation, individual frame approvals, Arabic voiceover, motion design, final editing, and a coordinated paid-media campaign.